Level up your business with strategic partnerships as an Esthetician and Spa Business Owner
Let's delve into the transformative world of strategic partnerships. As an esthetician, building strong alliances with complementary businesses can unlock a host of benefits and propel your success to new heights. Here's why strategic partnerships are a game-changer:
1. Expanding Your Network: Collaborating with other businesses broadens your reach. You tap into their client base, and they tap into yours, creating a win-win situation for both parties.
2. Enhanced Services: Strategic partnerships allow you to offer a more comprehensive range of services. For instance, teaming up with a massage therapist or a nutritionist can provide clients with a holistic wellness experience.
3. Shared Resources: Sharing resources can be cost-effective. Whether it's marketing materials, events, or space, partnerships can help you save money and time.
4. Expertise Exchange: Learning from your partners can be invaluable. You can gain insights into different aspects of the industry, from skincare products to customer service best practices.
How to Start: Begin by identifying businesses that align with your values and complement your services. Reach out to them and propose a mutually beneficial partnership. Remember, successful partnerships are built on clear communication, shared goals, and a commitment to delivering exceptional value to your clients.
So, estheticians, it's time to explore the power of collaboration. Strategic partnerships can be the catalyst that takes your business to the next level.
Partner Spotlight: The Skin Collective
Chantelle, Owner of The Skin Collective in Sauble Beach, Ontario
Hello friends! Chantelle here; When I’m not softening faces or choreographing yoga bits, you can find me wandering aimlessly — whether that’s in a damp + mossy forest, flailing about in the deep end (water — swimming!) or, just from one end of my house to the other! Always exploring, but not necessarily getting too far. I’ve given my best go at mastering the art of our craft for 15 years now! I’ve done it all; from grungy dive bars of the industry, to the jiviest joints in town. What a long strange trip it’s been - I now work alone and for myself, and have somehow merged those 2 worlds and called it home.
If there’s one thing I think we should all have in our treatment rooms, it’s a doorway that’s divinely protected. Acting as a portal to ultimate soul rest. I bless the ever loving heck out of my doorway; affirm that as soon as someone walks through, they’re immediately cleansed and transported. In all honesty, I don’t know where they go! But when they come back, they seem quite pleased!
And we all need good products! I sometimes feel like a misunderstood garden gnome, but I’m also a complete nerd when it comes to proper formulation, the microbiome; well, skin science in general! It’s important to me that my products are gracious but also performing; so I merge the 2 worlds together! I like different products for different reasons, but there’s nothing quite like that Facial in a Bottle. I feel like it takes the cake because it’s almost a hybrid of the best parts of all the other products!
Working with Sorella Apothecary/EBM has really been such a breath of fresh air. It’s a human to human connection. We’re all just a group of women sharing love and appreciation for each other and damn good product! Elite Beauty (Kerri and Holly) lifted me up after a really low point and gave me, my career path and my business new purpose and direction. The exchange has always been equal and they’re eager to help in whatever weight or capacity I need and I’m so grateful for that.
Pro tip for Lone Rangers! Know when to step away, and take fun vacations when you can! (If possible) hire for the duties of the business you loathe or struggle with. It’ll give you more energy, focus, and life giving vitality for everything else!
My favourite pro product is the Marine Mermaid Mask! Doesn’t seem to matter the skin type, it works perfectly in its own way for everyone. It’s a 911 for redness and inflammation, and reducing that alone makes for such a tremendously evident before and after for my clients! And they love that super cold sensation once apples.
Follow Chantelle + The Skin Collective @theskin.collective